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CREATE YOUR HSTRY.

We turn attention into influence - and influence into revenue.

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CLARITY

We build brands, products and systems around people.

From digital presence to physical products - we create ecosystems that generate real results.

01 — ATTENTION

We build your presence and position you in the market.

02 — INFLUENCE

We turn your audience into trust, authority, and demand.

03 — PRODUCT

We develop digital and physical products around your brand.

04 — REVENUE

We build systems that convert attention into scalable income.

MARTIN U.
MARTIN U.

Martin U. has evolved from an early-stage influencer and content creator into a strategic partner for brands and public figures, combining content, storytelling, and marketing to drive measurable growth.

With his expertise in videography, social media, and content strategy, he understands how to build and strategically leverage reach - from local businesses to international influencers with audiences in the millions.

He works at the intersection of creativity and performance, developing content, systems, and strategies that not only generate attention but also drive sustainable growth and build brands.

- Martin U.
KAWA A.
KAWA A.

Kawa A. built social media and sales structures for a high-growth company, connected marketing and sales, and developed scalable systems that turn reach into revenue.

For years, he led the management of a major football creator and built one of Germany's largest football formats, "Find the Pro" - from strategy and content to partnerships and growth, generating multiple millions in revenue.

Today, he develops systems and formats that combine content, distribution, and monetization - and builds brands that do more than generate reach: they become real businesses.

- Kawa A.
2016
MARTIN - 2016

MARTIN - 2016 Public Breakthrough & Influencer Start Martin began his public career with an appearance on Das Supertalent in Germany, where he received three "yes" votes from the jury with his vape tricks. The TV appearance went viral and led to his first brand collaborations. In the same year, Martin founded his own company, established himself as an influencer and became an ambassador and face for multiple brands. By 2016, Martin had already reached over 15,000 followers on social media, around 5,000 YouTube subscribers, and laid the foundation for over 500,000 total views by 2019.

2019
KAWA - 2019

KAWA - 2019 Building Social Media & Sales Systems Kawa took full responsibility for building the entire social media and sales infrastructure of a company specialized in influencer marketing. Development and scaling of sales processes, early integration of influencer marketing as a core growth driver, and generation of multi-million revenue.

2020
MARTIN - 2020

MARTIN - 2020 Shift to Entrepreneurship & Marketing From 2020, Martin deliberately shifted his focus from public exposure to family and entrepreneurial development. Building on his experience in videography, photography and content creation, Martin specialized in marketing and supported businesses in Vienna - including restaurants, barbers and local brands - in building and optimizing their brand presence. At the same time, Martin worked with influencers on content strategies, produced videos and executed projects in the music industry. This transition marked his evolution from influencer to strategic marketing partner.

2023
KAWA - 2023

KAWA - 2023 Development of a High-Performance Format Kawa conceptualized and executed the football format "Find the Pro" for a major football influencer on YouTube. Over 80 million views, full responsibility for strategy, production and execution, and integration of international top personalities including Ronaldinho.

2024
MARTIN - 2024

MARTIN - 2024 Working with Top Influencers in Dubai In 2024, Martin worked closely with leading German-speaking influencers - particularly those based in Dubai. This includes Dominic Harrison, Sarah Harrison, Arife Woehrle, Ina Aogo, Dennis Aogo, Kim Gloss and Julian Zietlow. In these collaborations, Martin was responsible for video production, editing, content strategy, scripting, and social media management. This positioned Martin as a trusted partner for high-quality content and sustainable growth in the influencer space.

2025
KAWA & MARTIN - 2025

KAWA & MARTIN - 2025 Partnership & Strategic Alignment In 2025, the successful development of an influencer from scratch led to the connection between Martin and Kawa. Both quickly recognized a shared vision: to systematically connect content, distribution and monetization. Based on their complementary strengths in content, marketing, strategy and scalable systems, they decided to combine their expertise and lay the foundation for a long-term partnership.

2026
HSTRY - 2026

2026 - HSTRY Foundation of HSTRY In 2026, Martin and Kawa founded HSTRY together. HSTRY is a company focused on building brands, creators and businesses through strategic content, clear systems and scalable processes. HSTRY combines creative excellence, performance-driven marketing, and scalable systems with one goal: to turn attention into sustainable business success. Built on over a decade of experience in content, product and brand building.

SINCE 2026

HSTRY exists as a creative force built on over a decade of experience.

Not an agency. A system.

People we've worked with

Creators, brands and personalities we've collaborated with across content, campaigns and partnerships.

Some collaborations are executed directly.
Others are facilitated through HSTRY CONNECT.

INTRODUCING

HSTRY CONNECT

The private platform where brands meet creators. Curated. Mediated. Exclusive. Quality partnerships, not quantity connections.

Enter HSTRY Connect

Let's build your brand.

Tell us about your vision. We'll get back within 48 hours.

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Start your HSTRY.

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We review every submission. If it's a fit, we'll reach out within 3 business days.