01 — ATTENTION
We build your presence and position you in the market.
We turn attention into influence - and influence into revenue.
A consulting call is paid (charged securely when you continue). Sending a written enquiry below is always free.
From digital presence to physical products - we create ecosystems that generate real results.
We build your presence and position you in the market.
We turn your audience into trust, authority, and demand.
We develop digital and physical products around your brand.
We build systems that convert attention into scalable income.
Martin U. has evolved from an early-stage influencer and content creator into a strategic partner for brands and public figures, combining content, storytelling, and marketing to drive measurable growth.
With his expertise in videography, social media, and content strategy, he understands how to build and strategically leverage reach - from local businesses to international influencers with audiences in the millions.
He works at the intersection of creativity and performance, developing content, systems, and strategies that not only generate attention but also drive sustainable growth and build brands.
Kawa A. built social media and sales structures for a high-growth company, connected marketing and sales, and developed scalable systems that turn reach into revenue.
For years, he led the management of a major football creator and built one of Germany's largest football formats, "Find the Pro" - from strategy and content to partnerships and growth, generating multiple millions in revenue.
Today, he develops systems and formats that combine content, distribution, and monetization - and builds brands that do more than generate reach: they become real businesses.
MARTIN - 2016 Public Breakthrough & Influencer Start Martin began his public career with an appearance on Das Supertalent in Germany, where he received three "yes" votes from the jury with his vape tricks. The TV appearance went viral and led to his first brand collaborations. In the same year, Martin founded his own company, established himself as an influencer and became an ambassador and face for multiple brands. By 2016, Martin had already reached over 15,000 followers on social media, around 5,000 YouTube subscribers, and laid the foundation for over 500,000 total views by 2019.
KAWA - 2019 Building Social Media & Sales Systems Kawa took full responsibility for building the entire social media and sales infrastructure of a company specialized in influencer marketing. Development and scaling of sales processes, early integration of influencer marketing as a core growth driver, and generation of multi-million revenue.
MARTIN - 2020 Shift to Entrepreneurship & Marketing From 2020, Martin deliberately shifted his focus from public exposure to family and entrepreneurial development. Building on his experience in videography, photography and content creation, Martin specialized in marketing and supported businesses in Vienna - including restaurants, barbers and local brands - in building and optimizing their brand presence. At the same time, Martin worked with influencers on content strategies, produced videos and executed projects in the music industry. This transition marked his evolution from influencer to strategic marketing partner.
KAWA - 2023 Development of a High-Performance Format Kawa conceptualized and executed the football format "Find the Pro" for a major football influencer on YouTube. Over 80 million views, full responsibility for strategy, production and execution, and integration of international top personalities including Ronaldinho.
MARTIN - 2024 Working with Top Influencers in Dubai In 2024, Martin worked closely with leading German-speaking influencers - particularly those based in Dubai. This includes Dominic Harrison, Sarah Harrison, Arife Woehrle, Ina Aogo, Dennis Aogo, Kim Gloss and Julian Zietlow. In these collaborations, Martin was responsible for video production, editing, content strategy, scripting, and social media management. This positioned Martin as a trusted partner for high-quality content and sustainable growth in the influencer space.
KAWA & MARTIN - 2025 Partnership & Strategic Alignment In 2025, the successful development of an influencer from scratch led to the connection between Martin and Kawa. Both quickly recognized a shared vision: to systematically connect content, distribution and monetization. Based on their complementary strengths in content, marketing, strategy and scalable systems, they decided to combine their expertise and lay the foundation for a long-term partnership.
2026 - HSTRY Foundation of HSTRY In 2026, Martin and Kawa founded HSTRY together. HSTRY is a company focused on building brands, creators and businesses through strategic content, clear systems and scalable processes. HSTRY combines creative excellence, performance-driven marketing, and scalable systems with one goal: to turn attention into sustainable business success. Built on over a decade of experience in content, product and brand building.
Not an agency. A system.
Creators, brands and personalities we've collaborated with across content, campaigns and partnerships.
Content & Production
Content & Production
Content & Production
Podcast & Partnership
Podcast
Podcast & Partnership
Content, Production & Podcast
Partnership via HSTRY CONNECT
Partnership via HSTRY CONNECT
Partnership via HSTRY Connect
Podcast
Podcast
Podcast
Partnership via HSTRY Connect
Content, Production & Podcast
Podcast & Partnership
Some collaborations are executed directly.
Others are facilitated through HSTRY CONNECT.
The private platform where brands meet creators. Curated. Mediated. Exclusive. Quality partnerships, not quantity connections.
Tell us about your vision. We'll get back within 48 hours.
Tell us about your vision. We'll handle the rest. Every submission is reviewed personally. If it's a fit, we'll reach out within 3 business days.
This form is for general enquiries and is free. For a paid consulting session, use Book a call.